Digital Marketing

Digital Marketing Course is a very important form of online or Internet marketing of products and services using different digital medium connected to the Internet. These digital medium include social media, radio, television, websites, mobile devices along with other non-digital sources as well, which include billboards and transit signs.It is currently the widest form of digital advertising as it allows the business to reach a much wider audience at a very reasonable price.

MAIN FEATURES

  • In this upgraded world people would periphery to shop by online and the reason behind is digital marketing.

  • Mac Infotech provide a programmed that sets a high standard of knowledge and strong base for a budding marketing career. Our programmed enhance your learning ability and helps to make this more useful.

Digital Marketing Course Programme Modules

Introduction To Digital Marketing

  • What is Digital Marketing?
  • Digital Marketing Process
  • Benefits of Digital Marketing over traditional Marketing
  • Performance Evaluation
  • Digital Marketing Tools and Techniques
  • Latest trends in Digital Marketing

Website Creation Using WordPress

  • Get started with Website Development
  • Domain and Hosting
  • Link Buildup and Domain servers
  • Installing and Configuring WordPress
  • WordPress Dashboard
  • Building dummy websites for practice
  • Creating first post
  • Plugins and customization

Search Engine Optimization SEO-( On -Page- Off Page)

  • What is SEO
  • Difference Between On-Page SEO and Off-Page SEO
  • Keyword Research
  • URL Structuring and Meta tags
  • Content Management
  • Sitemap and Backlinks (Do Follow and No Follow Backlinks)
  • Google and Alexa Ranking
  • Directory Submissions (Article, Press Release, Blog, Comment, Classifieds)
  • Image Optimization
  • Heading Tags
  • RSS Feeds
  • Technical optimization
  • Localization / Co-citation
  • Link Building Strategy

Social Media Marketing/ Measurement of ROI

  • Social Media Marketing Overview
  • Importance of Social Media Marketing
  • Facebook Marketing
  • Linkedin Marketing
  • Twitter Marketing
  • Video Marketing
  • Email Marketing
  • Lead Generation
  • Online Advertising
  • Mobile Marketing
  • Measurement of ROI
  • Understanding Qualitative Feedback
  • ROI measurement Framework
  • Tools to measure ROI

Email Marketing

  • What is Email Marketing?
  • Why it is necessary?
  • Creating Email Content
  • Emails and Newsletters
  • Email Deliverability
  • ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc.
  • Email Design and Template
  • Lead Generation Through Emails
  • Life Cycle Emails
  • Digital Marketing Strategy Toolkit
  • Email Campaign Management
  • A/B Testing
  • Email Exchange Program

Mobile Web & SMS Marketing

  • Learn about Mobile Devices
  • Mobile Marketing and Social Media Marketing
  • Basics of Mobile Marketing
  • Industry based terminology
  • Creating Responsive and Mobile friendly websites
  • Using Tools to build mobile apps
  • Targeting Ads on Apps and search engine through location
  • Content Management on Mobile
  • SMS Marketing
  • Building apps on multiple platforms like Android, iOS, Blackberry, etc.

PPC-Google Adwords

  • PPC and Google Adwords Overview
  • Creating Adwords Account
  • Building First campaign
  • Keyword Analysis and stuffing
  • Display advertising
  • Maintianing Quality Score and CTR
  • Remarketing campaign
  • Payment options
  • Geo Targeting
  • Google Analytics linking

Google Analystic - Performance Measurement & Reporting

  • Introduction to Web Analytics
  • Getting started with Google Analytics
  • Functionalities of Google Analytics
  • Content Performance Analysis
  • Google Adsense and Site Search
  • E-commerce Tracking
  • Social Media Analytics
  • User Analysis
  • Getting valuable insights and reporting
  • Social CRM and Analysis

E-Commerce & DotCom Web Marketing

  • Understanding E-commerce Marketing
  • E-Commerce Marketing
  • The Indian E-commerce System
  • Building E-Commerce Website
  • Using Woocommerce
  • Integrate Payment Gateway
  • Integrate Logistic Services
  • Setting up SaaS Store
  • Shopping ads
  • Store registration
  • Uploading products

Content Marketings

  • Quality Content Creation
  • Importance of quality content
  • Content marketing Tips
  • Developing Plagiarism free content
  • Writing Headlines and Sub-headings
  • Keyword research and analysis
  • Articles, Blogs, Classifieds, Press Release
  • Keyword Placement
  • Keyword density
  • Article submission
  • Creating SEO based content
  • Tools for writing content
  • Where to get relevant content?
  • Quality Content Creation
  • Importance of quality content
  • Content marketing Tips
  • Developing Plagiarism free content
  • Writing Headlines and Sub-headings
  • Keyword research and analysis
  • Articles, Blogs, Classifieds, Press Release
  • Keyword Placement
  • Keyword density
  • Article submission
  • Creating SEO based content
  • Tools for writing content
  • Where to get relevant content?

Google adsense (Blogging)

  • Introduction to Google Adsense
  • Learn to get approved by Google Adsense
  • How to earn money from Adsense?
  • Creating and maintaining Google Adsense account
  • Right placement of ads on your web page
  • Building blogs with free themes
  • Learn how to increase the worth of your ads
  • Get more and more visitors on your blog.

Online Display Advertising Platform

  • What is Online Display Advertising?
  • Types of Online Display Advertising
  • Display Advertising
    • What are Banner ads
    • What is Rich Media ADs
    • What is Pop ups and Pop under ads
  • What is Contextual Advertising?
  • Types of Contextual ads
    • In Text ads
    • In Image ads
    • In video ads
    • In page ads
  • What are Payment Method?
  • Companies that provide online Display advertising solutions
  • Tracking & Measuring ROI of online Advertising Ads ( Performance )
  • How Assignment on allocating funds to various Ads Platform
  • Different advertising platforms
  • Creating Banner Ads Using Tools